
Don't submit your url to search engines more than once a month. I personally do never submit my websites to search engines but try to get a link on someone else's website pointing to mine. When search engines find you that way, they tend to index you much faster.
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As important as great content and a professional presentation are, Search Engine Optimization (SEO) is equally important. SEO is what will drive traffic to your website. After all, what good is having the greatest site in the world if no one knows about it? Since SEO is itself a huge topic to cover (and one often of debate), it's suggested that you visit Free Links Direct for free SEO articles, one-way links, Google AdWords hints and tips, and SEO services. They have an excellent tech-support team that is always open to fielding questions and helping new webmasters optimize their site.
The big advantage of content distribution over swapping links is that the links built are one-way, and therefore presumably more valuable. Of course, reciprocal links still have value, but relying primarily on them might hamper your SEO efforts.